A most important campaign for M&T Bank.

In case you missed it, M&T’s new TV campaign launched last night during the Super Bowl. We were fortunate enough to work on this effort, which features real customers sharing stories about what’s important to them. These simple, beautiful, unscripted commercials are such a refreshing departure for bank advertising – and show, rather than shout, that M&T Bank values what’s important to real customers, real people. It was rewarding to work on, to say the least. 

Watch the first series of spots below, and look for more to roll out in the coming weeks.