Crowley Webb’s Winning Streak: New Clients Fueling Excitement in 2025

There’s certainly a unique thrill to welcoming a new client to the Crowley Webb family. And 2025 is already bringing those feels – we’ve had the privilege of adding three new partners to our roster: Sullivan Tire, The Strong National Museum of Play, and Upstate Niagara Cooperative.

Media is where the rubber meets the road with Sullivan Tire

Crowley Webb is shifting into high gear as the new media agency of record for Sullivan Tire. The agency will be responsible for buying and placing all paid media for the brand, ensuring that Sullivan Tire’s message reaches its target audience across all channels.

Sullivan Tire is a household name across New England from Massachusetts to Maine, and boasts partnerships with the region’s most popular sports teams like the Celtics and Red Sox.

“Sullivan Tire is more than just a tire shop – it’s a brand that’s synonymous with trust and community. Our team is ready to leverage our media expertise to connect Sullivan Tire with its customers across New England in new and innovative ways, driving even greater brand loyalty and engagement.” – Jessica Carroll, VP, media director

Playing Strong with The Strong

Crowley Webb boasts a deep bench of parents and caregivers, so we had to pinch ourselves with this one. We were recently named agency of record for The Strong National Museum of Play, the Rochester-based institution that celebrates the power of play.

The team will be tasked with bringing the museum’s tagline – Play Strong – to life through new creative, paid media, and social media. And let’s put it this way – our client visits have never been more fun.

“Using play as a driver for lifelong curiosity and creativity is something that strongly resonates with us at Crowley Webb. We are so lucky to have a museum of this scale right in our backyard, and we’re looking forward to helping The Strong spread their message around the power of play to more people – not only in Western New York, but nationally and even internationally.” – Liz Mattingly, VP, creative director

Moo-ving Upstate Niagara Cooperative’s brand forward

And last, but certainly not least, after being awarded the business late last year, our work with Upstate Niagara Cooperative (UNC) is in full swing. UNC is one of the largest dairy cooperatives in the United States and the parent company of iconic Western New York brands like Upstate Farms, Milk for Life, Intense Milk, and (drumroll please) BISON.

Crowley Webb will provide a full range of marketing communications services to UNC, including strategy, branding and creative, research, media planning and buying, public relations and reputation management, influencer relationship management, community outreach, strategic partnership management, internal communications, and video production.

Speaking of video production, you may have already seen our work on your TV screens during the Buffalo Bills’ post-season run.

“For anyone that has ever attended a party or gathering in Western New York, getting to call Bison Dip as a client is a dream. And UNC is the Bison brand and so much more. We’re thrilled to be working with a company that delivers high-quality, locally produced dairy products that are such a huge part of our daily lives. We’re excited to use our strategic and creative expertise to help them tell their story and connect with even more dip and dairy lovers as the brand’s footprint expands.” – Nicole Lawniczak, VP, account service

Break out the Bison Dip! 🎉

The impact these brands have already had on their communities (and ours) is indelible, and we are thrilled to join forces and help these new partners meet their marketing and business goals.

Is your brand interested in joining the Crowley Webb family? Shoot us a note via our website.