A budding new partnership.
No matter which team you cheer for (or if you’re just a football fan for the wing dip), we invite you to put on your best “Anyone but the Chiefs” attire as we share some exciting new work from this NFL season.
As the Official Bank of the Baltimore Ravens, our client M&T recently signed a partnership deal with star wide receiver Zay Flowers. Having created campaigns in the past for the bank’s partnerships with players like Joe Flacco and Stefon Diggs, we couldn’t wait to get to work incorporating Zay into the Ravens fandom – better known as “the Flock.”
THE ANNOUNCEMENT.
With a handful of tricks up our sleeve, we didn’t want to show our hand too early. So we started with a simple, but striking video of petals becoming wings to officially welcome Flowers to our Flock.
ALL FOR THE FLOCK.
Next, the campaign itself! Through this anthem spot that runs on broadcast during the games and out-of-home boards all over town, we celebrate all the reasons fans and players alike love this sport, this city, and this team.
FLOWERS’ FLOWER CART.
We also dropped a charming compilation of Zay surprising unsuspecting customers with flowers at an M&T Bank branch for Customer Appreciation Day.
FLOCKING TO INSTAGRAM.
To help fans get to know #4 a little bit better, we created timely social posts as well as a series called 4 Seconds with Zay. New posts will be making their way to @mtb_ravens on Instagram all season long, so be sure to give us a follow!
View this post on Instagram
View this post on Instagram
You can’t help but adore him, right?! Stay tuned all season long for more fun from the M&T x Zay Flowers playbook.
Rosalind Eaton
Copy Supervisor